Charting the Course to an Amazon Bestseller

Achieving bestseller status  is a coveted milestone for any author

The right sales tactics can significantly boost your chances of reaching this goal. Here are three strategies that have proven effective for many successful authors:

1. Master the Art of the Pre-Launch

A pre-launch campaign is essential for building momentum before your book officially hits the shelves. Making your book available for sale before its publication date allows you to gather early reviews, generate buzz, and accumulate sales that contribute to your launch day success. Here’s how to leverage a pre-launch effectively:

• Set Up Pre-Orders: Use platforms like Amazon Kindle Direct Publishing (KDP) to set up pre-orders for your book. This enables readers to purchase your book ahead of its release, with the promise of automatic delivery on the publication date.

• Engage Your Audience: Share updates about your book’s progress, cover reveals, and sneak peeks of the content to stir excitement among potential readers.

Need help setting up your book marketing campaign? Click below for an easy-to-follow, comprehensive infographic that we’ve proven time and time again with our authors.

2. Distribute Through IngramSpark for Greater Control

IngramSpark is a book distribution company that offers you more control over your book’s distribution, pricing, and printing options. By using IngramSpark, you ensure your book is available not just on Amazon, but also in a wide network of bookstores, educational institutions, and libraries, thus broadening your reach. Here’s why IngramSpark can be a game-changer:

• Expanded Distribution: Your book becomes accessible to thousands of retailers worldwide, including major bookstore chains and independent bookshops.

• Print on Demand: This feature allows your book to be printed as orders come in, reducing the need for large upfront print runs and minimizing risk.

3. Launch a Robust Pre-Launch Marketing Campaign

Don’t underestimate the power of marketing in the lead-up to your book’s publication. A strong pre-launch marketing campaign can create anticipation and drive pre-order sales, significantly impacting your book’s success. Implement these strategies to maximize your book’s exposure:

• Leverage Social Media: Create engaging content related to your book’s theme, host live Q&A sessions, and share behind-the-scenes glimpses of your writing process to connect with your audience.

• Email Marketing: Utilize your email list to inform your subscribers about your upcoming book. Consider offering exclusive content, such as a free chapter, to those who pre-order.

• Reach Out to Your Network: Encourage friends, family, and professional contacts to support your pre-launch. Word-of-mouth can be incredibly powerful in amplifying your book’s visibility.

Final Thoughts

By implementing these strategies—capitalizing on the benefits of a pre-launch, distributing through IngramSpark for wider availability and control, and executing a vigorous pre-launch marketing campaign—you’ll not only maximize your book’s initial impact but also sustain its momentum, paving the way for achieving and maintaining bestseller status.

More From This Category